Honoring 50th Anniversary of John Lennon’s “Imagine” to Combat World Hunger. Continuing our partnership with global non-profit WhyHunger and activist-artist Yoko Ono Lennon, Hard Rock launched the “Imagine There’s No Hunger” Collection of merchandise. Annual global campaigns, featuring limited edition merchandise, food drives, live music, help fight childhood hunger and poverty worldwide. Hard Rock raises funds every October by offering coveted limited-edition, pink themed merchandise including the PINKTOBER Ribbon pin, with all proceeds benefiting awareness and research efforts of national and local breast cancer charities.įIGHT AGAINST HUNGER: $6.8 million raised in partnership with WhyHunger since 2018 to combat global hunger and poverty, providing 9.8 million meals to 120,600 children and their families in 31 countries. 2021-22 was our best single year, raising more than $700,000. PINKTOBER: $10 Million+ raised for breast cancer research and education over 20 years through a global network of partners. Year after year, we champion common philanthropic priorities, including: hunger relief, cancer prevention, diversity equity and inclusion, human trafficking prevention, children’s hospice care, socioeconomic conditions, and inspiring people’s connection to music. Every day we work to grow our social value and build trust with everyone we touch.
We thrive wherever we operate because communities welcome us. Today our unconquered vision drives unparalleled service across cafes, hotels and casinos in pursuit of an unlimited future for Hard Rock, one of the world’s growing and best regarded consumer brands. Built on the values of integrity, respect, and accountability, the Seminoles launched the first Native American casino in 1979. When the Seminole Tribe of Florida acquired Hard Rock in 2007, two great cultures were joined. They wanted a cafe that embraced everyone, whatever their background, to unify a world where "bankers did not hang out with bakers." Hard Rock founders, Isaac Tigrett and Peter Morton, were two young Americans who brought together American food and rock ‘n’ roll in London, heart of the world’s music scene in 1971. Our brand plants the roots of its global soul in every place we live.
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